Hopaal is an environmental enthusiast brand. Their clothes, built from recycled materials, are produced within a 1000km range from the design studio in Biarritz. A new production site in Saint Jean de Luz, France reduces that range down to 20km. To highlight the proximity, Hopaal organized a social run, the equivalent of a half marathon alongside the coast from the design studio to the new facility. After the run, co-founder and CEO Clément offered a tour of the production site, explaining the different stages of production.

Here are some of the pictures illustrating this moment of sharing between the people behind the brand and the community. The 30km needed to shoot this run have been covered in autonomy running and riding a bike with all necessary gear on my back.

Octobre 2023