Hopaal

Hopaal is a French brand committed to the environment. Its clothes, made from recycled materials, are produced within 1,000 km of its design studio in Biarritz. A new production site in Saint-Jean-de-Luz brings that distance down to 20 km. To highlight this proximity, Hopaal organised a social run, the equivalent of a half marathon along the coast, from the design studio to the new facilities. At the finish, co-founder and CEO Clément gave a tour of the site and explained the different stages of production.

This photo reportage captures this moment of sharing between the people behind the brand and its community. The 30 km it took were covered independently, alternating running and cycling, with all the equipment on my back.